The Business of Trubus

The Business

It is already quite clear though what the business of Trubus Bakery delves; that is, of course, bakery. They, like any other bakery business, could also take special order from their customers, and for this, Trubus Bakery impose some tariffs on the request. In other words, the rate based on the existing activities in the production. And based on the interview, the factors that determine the price are:

1. The level of complexity (difficulty)
the more difficult and complicated form of bread being made, the price needed to be paid will also be higher. For example is the price to make a plain cake model will certainly be lower than the price to make cakes that have a purpose of wedding ceremony or birthday celebration.

2. The Ingredients of the bread
the quality of the materials used for the special request will also affect its pricing. They permit special seasonings and change of ingredients as long as it is acceptable and so long as it matched the customer’s preferences. But the main point is, to be blunt, Inexpensive material will yield affordable cake with so-so quality. But Vice-versa, expensive materials will yield expensive cake also with, of course, more delicacy.

And as for the number of employees that work in the Trubus Bakery, the number is approximately about forty until fifty employees consisting of the 15 people in the production department and the selling department about 20 people. And the rest of the worker does packaging in the company.

Trubus Bakery is also not without its competitors like Bread Talk, Parsley, and another local bread stores. So the question is that how does the company managed to survive? Of course the answer is competitive edge. And what is its competitive edge? It is the long years of local existence (maintaining tradition) and the quality and the delicacy of the bread and also the specific market segmentation (most of Trubus’ customers are senior people).